Since June 2016 we’ve been helping the former City College Brighton and Hove with a significant programme of change: not only a brand identity change, but also a name change, a strategic refocussing, a merger and an expansion. The project has been under wraps until now, so we’re thrilled to be able to finally reveal a glimpse of the resulting work. The newly merged institution – now officially Greater Brighton Metropolitan College, more informally known as MET – launched its new vision and brand identity yesterday at a press launch at their newly developed East Campus site. Our early stage involvement saw us facilitating workshops, interviews and surveys to inform a new brand strategy. From there, we helped establish a brand hierarchy for the expanding group of colleges which in turn influenced our brand identity concept. We’re especially proud of the work, particularly given that it will make a significant impact on our home city and the region. A full case study will be arriving on the BB site soon.