Following a recent Design Week interview with Pentagram New York partner Michael Bierut – in which he suggested that he really doesn’t like designing for other designers – we were asked by DW to name our least favourite audience. Here’s how Matt responded:
“Phee-yew. There have been some toughies over the years. But by far and away the toughest, most brutal audience group I’ve ever worked for are the under-eights. You want feedback? Try ‘That’s not very good’, ‘Can we draw now?’ and ‘Chris Riddell was here last week. He was good.’ You want an appraisal of your presentation style? Try ‘You look funny’, ‘How old are you?’ and ‘Why are you bald?’ You want a feeling of existential uncertainty? Try being called ‘Miss’. Give me designers any day. At least they don’t laugh at your glasses.”
You can read the other responses here.