Abbey Road Institute

Campaign identity

Abbey Road Institute is an educational initiative from Abbey Road Studios. Launched in London in September 2015, it now has schools in Melbourne, Paris, Amsterdam, Frankfurt and Berlin, all offering intensive one year programmes in audio engineering and acoustics, music theory and production, and music management. The course harnesses the skills and expertise developed over 85 years within the legendary Abbey Road Studios. Building on an existing brand identity, we helped the Institute to devise a recruitment campaign to turn the heads (and prick up the ears) of potential students. Devising a central campaign concept – Be the future sound makers – we then created a suite of flexible icons, campaign copy, a graphic system, and a series of portrait photographs shot by the brilliant Sony World Photography winner Alys Tomlinson. We think the end result is sound design.

What we did

  • Campaign concept
  • Campaign identity
  • Campaign communications
  • Creative direction

Who we collaborated with

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“The Baxter and Bailey team are fantastic. They proposed an exciting selection of ideas in response to our evolving brief and were a pleasure to work with. They were keen to understand and portray the unique offering we have at Abbey Road Institute and really showcase our student experience. I’m excited to see where we might go next with future projects.”

Hannah Fitzgerald
Global Marketing Manager,
Abbey Road Institute

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