Action for Children

The Big Egg Hunt

This story starts with us receiving an invitation to decorate a very large reinforced polymer egg. Who could resist? We created ‘Eggsistentialism’ and put to bed that age old question “Which came first, the chicken or the egg?”. When completed, it joined 100 other beauties by leading artists and designers, before touring the UK to raise awareness and funds for Action for Children’s incredible work. We were also asked to design and produce an exhibition catalogue for the auction and sale of the eggs, held at the Institute of Contemporary Arts in London, and to provide creative direction for event communications. All in all, an eggcellent project. Sorry.

What we did

  • Egg concept design and build
  • Book design
  • Creative direction
  • Brand communications

Who we collaborated with

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“Baxter and Bailey were good eggs from start to finish.”

Ellie Rees

Artistic Director, The Big Egg Hunt

Impact

Over £500,000 of unrestricted funding raised

850,000 visitors across four major UK cities

National TV, radio, online and press coverage worth £1.2m - including BBC, ITV, Channel 4, The Guardian, Daily Mail and Metro

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