Almost all classical music events and organisations have one significant challenge in common: how do you broaden audiences beyond traditional concert-goers? This challenge was at the heart of the creative brief from new classical kids-on-the-block Baroque At The Edge. The festival, which launches in London during January 2018, was resolute in its ambition to cause a stir in an often conservative market. Our brand identity solution doesn’t so much rip up the rulebook as scrawl all over it with a well-aimed Sharpie.
“When we approached Baxter and Bailey to provide a striking identity for our brand-new festival, we knew from previous experience that as good listeners they would be able to grasp what we were about, and what kind of look we wanted in order to reflect that. They didn’t let us down, and we have had many favourable and gratifying comments on the end results.”
Baroque at the Edge