An ethical estate agent? Yes, that stopped us in our tracks, too. But these guys are for real, basing their new business on a set of pledges to be honest and transparent in all their dealings. Our task in creating their identity from scratch was to find a compelling way to communicate that truly distinctive positioning. Good old-fashioned bricks and building materials provided a solid foundation for the name, typeface and colour palette. While, in terms of overall look and feel, we went for a comfortable “no place like home” vibe.
“Baxter and Bailey helped us establish our core principles, which in turn shaped the company voice and aesthetic. They created a visual style that reflected our ethos perfectly.”