Connection Crew

Brand identity

What an amazing business. Connection Crew are an award-winning crewing company working in the UK and internationally. 25 percent of its crew have a history of homelessness. In the last 10 years it has employed 144 ex-homeless people. Every ex-homeless recruit that has left Connection Crew has gone on to other employment or education - no one has returned to homelessness. Like we said: amazing. Our brand strategy work and resulting brand identity helped to bring connections to the very heart of the brand, giving them a simple, bold brand language to use across all of their communications. Here’s to many more years of rock + roll.

What we did

  • Brand strategy
  • Brand identity
  • Brand communications
  • Creative direction

Who we collaborated with

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“Baxter and Bailey have created a brand that is representative of us as an exemplar social enterprise and as an award winning crewing company. They got us and that is reflected in their work.”

Charlie Dorman
Connection Crew

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