Brand identity and crowdfunding campaign

Desolenator is the world’s first easy-to-use, low cost solar powered water desalination system. It turns salt water and contaminated water into pure drinking water. These small mobile units could provide 15 litres of pure water a day for up to a billion people living in coastal and water stressed areas, using the power of the sun alone. We were honoured to be asked to design a visual identity for the project. Our solution aims to strike the right balance between the technology and the groundbreaking benefits to people’s everyday lives. Desolenator is a movement and we’re proud to be a part of it.

What we did

  • Brand identity
  • Crowdfunding campaign

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“Baxter and Bailey did a great job helping us to define and develop a brand identity for Desolenator at an important time for us as we launched what became a very successful crowdfunding campaign.”

Alexei Levene
Director, Desolenator


Over $150k raised via Indiegogo in 60 days
 with 840 individual donors from 53 different countries

9,000 Twitter followers in 60 days

Media coverage including BBC World Service, The Guardian, Huffington Post, Thomson Reuters and Gizmodo

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