University of the Arts London

Postgraduate Scholarship campaign 2014

If you’ve ever been a commuter during rush hour on the London Underground network, you’ll know that it’s not only a physical assault course: it’s a visual one, too. This was the context for our brief: to create a campaign to promote the amazing range of postgraduate courses delivered by UAL. To communicate the range of courses available, as well as the generous funding available to successful applicants, we focused on the stunning work produced by existing MA students. Our aim was to use dramatic photography and simple word-play to stop commuters in their tracks.

What we did

  • Campaign
  • Brand communications

Who we collaborated with

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“Baxter and Bailey delivered a stunning and very creative campaign. I would recommend their consultative and collaborative approach. They have a strong desire to get it right for their clients and are a joy to work with.”

Helen Anderson
Director of Marketing & Student Recruitment,
University of the Arts London

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