Leonard Cheshire Disability

Change100

We helped Leonard Cheshire Disability to launch their Change100 campaign, which offers paid professional internships for talented disabled students and graduates. Benefitting both disabled candidates and blue-chip employers, the scheme offers fantastic work experience opportunities while employers can tap into talent that can otherwise be overlooked. We realised early on that Change100 is about brilliant people entering the world of work. So we made them the stars of the show.

What we did

  • Campaign
  • Campaign communications
  • Moving image
  • Creative direction

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“Baxter and Bailey are a pleasure to work with. They have an innate understanding of our needs and the ability to interpret briefs in an intelligent way, executing them brilliantly.”

Peter Jenkins
Managing Director of External Affairs,
Leonard Cheshire Disability

Impact

Media coverage worth £2.28m.

124 regional press pieces across the UK.

10,000 website visits and social media reach of 40,000.

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