Leonard Cheshire Disability

St James’s Palace

In 2014, Leonard Cheshire Disability hosted an important event at St James’s Palace, attended by Her Majesty The Queen. The event was to highlight the groundbreaking work undertaken by the charity, both in the UK and internationally. Guests included ministers, paralympians, UN envoys, international foundations, volunteers and major donors... in short, very important people. We took our theme from the words of the charity’s founder, Leonard Cheshire, who worked towards “a world where every person is equally valued”. Amongst other collateral, each guest received a packet of sunflower seeds, grown by residents at the charity’s homes. Naturally, the event was a blooming success.

What we did

  • Brand communications
  • Exhibition
  • Creative direction

Who we collaborated with

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“Baxter and Bailey are a pleasure to work with. They have an innate understanding of our needs and the ability to interpret briefs in an intelligent way, executing them brilliantly.”

Peter Jenkins
Managing Director of External Affairs,
Leonard Cheshire Disability

Impact

The event was covered in five national newspapers – including the front page of the Daily Telegraph – reaching a circulation of six million.

The event was also covered by eight national news websites, with combined daily views of over 20 million.

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