Lightbox

Brand identity

Lightbox is a financial management consultancy that specialises in the herculean task of helping the head-in-the-cloud creative types who run design companies to become better, more astute business-people. We started by developing a marketing strategy, which - prompted by the client’s name - quickly led to the idea of Illuminating Business. And around that, we set to work creating a visual identity that makes Lightbox a brightly glowing beacon for designers in urgent need of financial management know-how. (Incidentally, we were flattered to receive this brief, given that the client works with virtually all of London’s most talented designers.)