Sabre

Brand identity

We’ve all been there; five deep at the bar with the show about to start; at the end of the coffee shop queue; an entire lunchtime wasted waiting in line for a sandwich. The Sabre app feels your pain and is here to help. It allows you to order ahead, or order from your table (when you simply can’t get the attention of the server) and even builds-in loyalty schemes from partner venues. We helped the ambitious start-up team from the very beginning, advising on naming strategy and creating a brand identity to help them stand out in a busy marketplace. Or bar.

What we did

  • Naming
  • Brand strategy
  • Brand identity
  • Brand communications
  • Creative direction

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