I Am brand identity

Our client U+I plc was formed as the result of a merger between two successful UK property developers: the small maverick Cathedral and the well-established Development Securities. U+I asked us to help them create their new entry into the emerging PRS (Private Rented Sector) market. Our involvement took in naming and brand identity, rolling out across a number of launch communication pieces including on-screen digital presentation tools and printed collateral. Given the UK Government’s recent promotion of the PRS market, I Am is timely and compelling. Time to make a move.

What we did

  • Naming
  • Brand identity
  • Brand communications
  • Creative direction

Who we collaborated with

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“Collaboration is an enormously important word in our world. You only get the best results when you utterly understand your collaborative partners.”

Richard Upton
Deputy Chief Executive,

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