University of the Arts London

Postgraduate Scholarship campaign 2015

If you’re looking for the creative stars of the future, we suggest starting your search at University of the Arts London. The six iconic institutions under the UAL umbrella – Camberwell, Central Saint Martins, Chelsea, London College of Communication, London College of Fashion and Wimbledon – have an amazing track record when it comes to nurturing future stars. This unique ability to shape the creative future became the central theme for our 2015 campaign for UAL’s postgraduate courses, which used brilliant postgraduate work to highlight the different disciplines offered. Shades on: the future’s bright.

What we did

  • Campaign
  • Brand communications

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“Baxter and Bailey delivered a high-quality design concept that was flexible enough to work across a variety of channels and platforms whilst conveying multiple messages. They got to grips with the brief quickly, with the end result achieving a great balance of a prominent call to action within an overall concept that’s rich with artistic integrity.”

Steph Upton
Head of Marketing,
Marketing and Student Recruitment Department


All 250 Vice-Chancellor’s Postgraduate Scholarships awarded.

Over 1,000 enquires about postgraduate study at UAL were made from those not eligible for a scholarship but whose interest had been sparked by the campaign.

£8k of over-show on London Underground posters due to campaign being considered high-quality design.

£5k of free print advertising offered in specialist media titles.

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