UAL Awarding Body

Brand identity

If your college education was creatively inclined, the chances are that the course you took was created by UAL Awarding Body. As the only specialist art, design and creative industries awarding organisation in England, they design, develop and award qualifications within the national qualifications framework. They are owned by, and based within, University of the Arts London. To help us understand their world, we conducted interviews with art and design institutions around the country, as well as with UAL staff. Armed with the results of these interviews, we set out to create a simple, bold and – importantly – creative visual identity.

What we did

  • Brand strategy
  • Brand identity
  • Brand communications
  • Digital

Who we collaborated with

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“Baxter and Bailey took care to find out about us and that understanding is evident in the work they have produced.”

Nick Juba
Director,
University of the Arts London
Awarding Body

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