Short Courses campaign 2014
How long do you have to read this? Ten seconds? Then we’ll keep it brief. We’re all busy, with seemingly endless demands on our time and attention. Which is where short courses at UAL can help: they offer short, sharp bursts of creativity in a variety of fields, including Fine Art, Fashion, Ceramics and Photography, aimed at a professional audience who would love to enter – or re-enter – creative education on a part-time basis. Our job was to communicate this creative energy boost to an audience on the move and to promote creative riches to the time-poor.
“Baxter and Bailey are deep, left-field thinkers and creative idea originators. The ‘Life Is Short’ concept and execution delivered a stunning and very successful campaign. I would recommend their consultative and collaborative approach.”
Senior Marketing Manager - Short Courses,
University of the Arts London