We’ve always focused on doing the work we believe in, and building long-term partnerships with clients we admire. For us, that means brand-focused design that makes a tangible difference to your audience and a positive impact in the world.

We’ve been around long enough to know that really great things only happen when both studio and client share an ambition to create something of lasting value. That can mean anything from supporting charities and philanthropy to promoting art and culture, education or great architecture.

The point is to do work that matters. Work you care about. Work you can look back on and feel proud of. If that’s what you want too, perhaps we should have a chat.

What we do

  • Brand strategy
  • Brand identity
  • Brand communications
  • Campaign identity
  • Campaign communications
  • Motion and animation
  • Web development
  • Brand voice
  • Naming

Team

We’re a team of designers, thinkers, and doers, collectively delivering insightful strategy, award-winning design and rigorous project management. Together, we create work that turns heads, raises smiles and changes minds.

Our dedication to work with meaning and impact has led to a huge range of projects – from brand identity to exhibitions and campaigns – with all these exciting clients, and many more besides.

We’re here to do work we really believe in. And over the years, we’re happy to say many awards juries and publishers have believed in it too.

Awards

2018
  • Design Week Awards
  • Baxter & Bailey Snowman
  • Self Promotional Projects
  • Transform Awards
  • Threefold
  • Best Brand Identity
2017
2016
  • The Drum Roses Awards Gold
  • Leonard Cheshire: Developing Lives
  • Poster Design
2015
  • The Drum Design Awards
  • Baxter & Bailey Moving Card
  • Copywriting

Published

2019
2018
2017
2016
2013

Matt Baxter

Creative Director

Always a fan of balance, Matt believes that all great design balances two vital qualities: ideas and craft. Jaw-dropping ideas are nothing without eye-popping execution, and vice versa. For nearly 25 years, Matt’s created brilliant work that balances ideas and craft for some of the world’s most respected agencies – including London’s influential Trickett & Webb, Melbourne’s 3Deep, retail design gurus Together Design and as a partner at acclaimed brand design agency 300million. Along the way, his ideas and craft have picked up accolades from D&AD, the Design Week Awards, New York Festivals and the Transform Awards. Today, he plays a prominent role in the UK design industry as a writer, speaker, and as an awards judge on the lookout for great ideas beautifully executed.

Dom Bailey

Strategic Director

Dom is a cheerleader for the power of design and its ability to effect change. Cultural change, organisational change, perception change: design can positively effect all of these things. Dom’s been using design to help clients make positive change for over 20 years, starting at design firm The Partners (at that time the UK’s number one creative agency) before co-founding brand design agency 300million, and then joining the board of Russian tech giant Yota. It was during this ‘client-side’ period that Dom had the opportunity to hone his strategic skills. As a designer-turned-strategist, Dom is seriously committed to effectiveness and design with impact. It’s a commitment he’s been able to put to valuable practice during ten years on the board of charity Theatre For A Change and in helping to shape Brighton and Hove’s Cultural Framework.

Rory Brady

Design Director

To describe Rory as merely talented does him a disservice. He’s also tenacious, thorough and thoughtful. And – rather like a stick of rock from his home city of Brighton and Hove – he has design running right through his centre. It’s Rory’s dedication to great design that makes him a perfect Design Director for Baxter & Bailey, ensuring that all of our design work meets his exacting and excellent standards. Over more than a decade, he’s worked for clients ranging from the Imperial War Museum and the Royal Mail to Wimbledon Tennis and Williams Racing, most recently within one of London’s most highly-respected and frequently awarded agencies, Hat-trick. And along the way, he’s scooped up a clutch of D&AD, Design Week and Brand Impact awards for his clever, insightful work.

Emma Grencis

Designer

In November 2018, Emma was singled out from just seven shortlisted young designers nationwide to be awarded Creative Of The Year at Transform Magazine’s Young Contender of the Year Awards, the top honour in the competition. The accolade is a perfect illustration of how far Emma has come in a lightning-fast career, since joining Baxter & Bailey as a committed and determined junior design graduate in 2013. Today, she’s happy to tackle large and complex brand identity challenges for our clients all over the world, steering projects with confidence and clarity of focus. Emma has also become perhaps our most frequent public speaker, giving talks to creative undergraduates at universities around the country. We always knew she was a contender.

Lydia Fisher

Designer

All good designers have extra curricular projects, or side-hustles as they’ve become known. Lydia is no exception. Her expertise and keen interest in typography has spilled out beyond the sketchpad, page and screen: her colourful hand-crafted typographic street art can be spotted (legally) brightening up the streets of Brighton and Hove. Lydia’s eye for type and colour naturally finds its way into Baxter & Bailey projects too, whether she’s designing a magazine for children, a new brand identity for East London tech experts or a website for one of the country’s best copywriting agencies (all of which she has capably delivered over recent months).

Sam Watts

Front End Developer

It’s all about experience. It’s Sam’s watchword when crafting brilliantly consistent, intuitive user experience for our digital projects. His experience as a talented web developer working within the UK design industry has proved invaluable for Baxter & Bailey, confidently bridging the gap between creative concept and on-screen delivery and ensuring that our work translates elegantly and effectively from sketchbook to pixels. Since joining the team in 2018, Sam has delivered a huge and varied range of digital projects for our clients, from an entirely typographic site of elegantly typeset poetry to an effortlessly easy-to-use e-commerce site for an innovative arts organisation.

Sophie Bowen

Project Manager

Things seemed to start working more smoothly from the moment Sophie arrived at Baxter & Bailey. Tenacious and enthusiastic, she joined us from the corporate world, delivering complex projects for brands like Vodafone, Siemens and the O2 Arena. Sophie now brings that wealth of experience and insight to all of our client sectors, ensuring that projects are delivered on time, to budget and with no unpleasant surprises along the way.

Sammy Harpin

Designer

The newest (and youngest) member of the Baxter & Bailey team, Sammy joined us from Leeds Arts University where he picked up a First Class design degree. With a love of design in his DNA (Sammy’s dad is a talented designer too), he has the vital qualities present in all great graduates: a desire to keep on learning, a willingness to contribute and energy in spades (all good attributes when it comes to his extra curricular football playing, too). Since joining the team in 2018, Sammy has cut his teeth on projects ranging from brand identity, editorial design and campaign identity. We predict great things for the lad.