We know education
We’ve worked in your sector since 2012. Collaborating with some of the world’s best known institutions, we’ve delivered strategy, identity, campaign, messaging, tone of voice, video and much more besides. Along the way, our education clients have picked up CASE, Heist and WhatUni Awards for our work with them. Here’s a brief look at what we can do for you.
Strategy
Our strategic processes – audits, interviews, workshops, surveys, research and testing – generate genuine, differentiating insights. Insights that enable you to transform brand reputation, review and effect positioning, grow and develop subjects and specialisms and attract new, untapped domestic and international audiences.
- Audits and research
- Audience profiling
- Workshops, consultation and interviews
- Brand architecture
- Brand blueprints
- Brand propositions
Campaign
The competition for attention is fierce and getting fiercer. We’ve helped institutions like yours to recruit record breaking numbers of applicants. We’ve ensured our clients remain visible and compelling, right across the applicant journey. And we’ve helped institutions to win new fans and supporters, and raise multi-millions in donations and gifts.
- Student recruitment campaigns
- Brand awareness campaigns
- Fundraising & philanthropy campaigns
- Campaign guidelines
- Campaign implementation
- Campaign templates
- Campaign toolkits
Brand
Branding is our heartland. And nowhere is branding more complex, demanding and nuanced than in education. We’ve helped our clients navigate these complexities to deliver vibrant, compelling and change-making brand identities. In a competitive landscape where distinctiveness is crucial, we’ll help you to do different.
- Brand identity system
- Brand engagement
- Brand guidelines
- Brand toolkits
- Brand environments
- Event branding
- Signage and wayfinding
- Tone of voice and messaging
- Motion principles
Digital
Strategically savvy, technically adept and detail-obsessed, our in-house digital services bring bold creativity to life on-screen. It’s a rich mix of digital skills that can ensure global impact, deliver greater engagement and build long term resilience for your brand.
- Digital strategy
- UI & UX design
- Prototyping & testing
- Front-end development
- CMS development
- Code-driven motion
- Interactive experiences
Our education clients
Since 2012, we've partnered with the sector's best, from world-beating academic giants and ambitious subject specialists to commercial brands, innovative digital platforms and sector publishers.
Chief of Staff
Development and Alumni Engagement, University of Oxford
Baxter & Bailey’s supportive, creative partnership has helped Oxford bring to life a striking campaign branding whose authenticity, ambition and originality resonates strongly with our internal and external audiences. They have helped us to tell our story in a fresh, new and compelling way; it’s wonderful to see people responding so positively to its messaging.