The rule of three
We take awards very seriously at Baxter & Bailey. Yes, a little bit of vanity definitely plays a part in how seriously we take them. But what we really value is the creative industry recognition and approval that a design award confers. It means that our colleagues, peers and client-side experts are giving our work the stamp of approval. It means that the work in question has not only delighted our clients (its main aim), but that the industry thinks it’s pretty ace, too. After all, who doesn’t enjoy a pat on the back once in a while? So you’ll imagine how honoured we were to receive three hearty back pats at this year’s Transform Europe Awards. The three gongs were awarded to two client projects; the new identity we created for financial experts Saltus (which you can see here); and the new website we designed, built and launched for London’s finest writing agency Reed Words (which you can see here). Now all we need to do is find room on the trophy shelf.