A lovely little identity solution for a lovely little charity (with a seriously big impact)
Little Green Pig
Brand identity
Bog Eyed Books
Brand identity
An award-winningly ingenious solution for comic crazy kids (and grown-ups too).
Bog Eyed Books is the brainchild of renowned children’s book author and cartoonist Gary Northfield and his Wing Commander Nicky Evans. Gary and Nicky decided to create a platform to service the current boom in British comics for children. The newly launched imprint aims to publish both established and emerging writers and illustrators. With a gift of a name, the logo almost designed itself. It appears on all Bog Eyed Books titles and is a strong and consistent presence across digital channels too. It has been designed to appeal primarily to the publisher’s key audience: comic-crazy kids. We were thrilled to learn that the logo received a rare-as-hen’s-teeth D&AD Award in April 2017.
“We love it! Baxter & Bailey win the Clever Old Stick Award. Wahoooo!”
- Gary and Nicky,
- Bog Eyed Books
Impact
After launching with just two titles, the Bog Eyed Books slate has grown to include titles by a raft of children’s literature luminaries including Tor Freeman, winner of the 2017 Observer/Cape Graphic Short Story Prize. Bog Eyed Books is now a distinctively recognisable presence at literary events all over the world, entertaining thousands of children.
Acknowledgements
Huge thanks to Gary and Nicky for inviting us to be part of this brilliant and much-needed project, right from the start. And to the D&AD Awards jury for giving us our first D&AD pencil.
