Helping London’s finest wordsmiths to be clear, vivid and real
Helping to revolutionise, reinvigorate and reinvent a sector, brick by brick.
An ethical estate agent? Yes, that stopped us in our tracks, too. But these guys are for real, basing their new business on a set of pledges to be honest and transparent in all their dealings. Our task in creating their identity from scratch was to find a compelling way to communicate that truly distinctive positioning. Good old-fashioned bricks and building materials provided a solid foundation for the name, typeface and colour palette. While, in terms of overall look and feel, we went for a comfortable “no place like home” vibe.
“Baxter & Bailey helped us establish our core principles, which in turn shaped the company voice and aesthetic. They created a visual style that reflected our ethos perfectly.”
The Brickworks strategy – which we helped to define and articulate – has enabled the business to challenge the property sector, offering home buyers and sellers a genuinely ethical alternative. The resulting growth and increased profile of Brickworks is testament to this strategic bravery.
Thanks to Ellie and Rex for asking us to be there with them at the very start of the Brickworks journey. It’s always an honour to see a brand we’ve helped to create become successful, winning clients and hearts along the way.