London Handel Festival
Breaking down boundaries with bold branding and clear communications.
Brighton People’s Theatre is a public arts organisation dedicated to breaking down barriers. Its aim is to transform the way we make theatre and how we tell our stories, and its ultimate goal is simple: theatre for all, theatre without boundaries. We were invited to help this amazing organisation to grow its reach, engage with new audiences and deepen its impact. We proposed a copy-led approach, where clarity was paramount. Working with copywriter Katy Hiles, we stripped away the art-speak often associated with cultural brands, designing a flexible typographic system where individual letters from the organisation’s name are used to create dynamic, expressive words and phrases. Through flexible brand guidelines and a full website rebuild, Brighton People’s Theatre now have the tools to invite audiences to join in workshops, see shows, meet people and make some magnificent theatre. Curtain up. Come and play.
“We’re beyond thrilled with our new brand identity. The Baxter & Bailey team worked incredibly hard to understand our organisation’s aims, ambitions and methodologies. And then they surprised and delighted us at every turn with their design ideas. We now have the tools to take our work to the widest audience possible.”
The new Brighton People’s Theatre brand identity launched to the press, stakeholders and supporters at a specially curated event on Brighton’s Palace Pier in February 2019. The organisation’s 2019 programme includes performances during the Brighton Festival, an internationally recognised arts event.
Thanks to Artistic Director Naomi and General Manager Sarah for inviting us to help take the Brighton People’s Theatre to the next stage of its evolution. And thanks too to Katy Hiles for helping to shape the language used across all communications, so that it became jargon-free and beautifully engaging.