Brand strategy and brand identity
After ten years of success, a new visual identity for the experts in visualisation.
There’s a lovely term to describe Glass Canvas’ area of expertise: the unbuilt environment. Using their unique combination of architectural training, digital innovation and artistic vision, Glass Canvas work with their clients – architects, interior designers and developers – to visualise buildings that haven’t been built yet. For over 15 years they have been creating jaw-dropping CGI visuals, animated fly-throughs and VR simulations. This project required a broad range of our skills, from workshops and strategic direction, through brand identity to digital communications, book design and environmental graphics. The result is an identity system which shines a light on their brilliant work.
“Not only were we highly satisfied with the rebranding that Baxter & Bailey produced for us, but we also had a lot of fun working through the workshops and processes to get there.”
The new brand strategy and identity we developed for Glass Canvas helped to cement their standing as a major player in the sector and was launched at London’s House of Illustration gallery. Since then the business has expanded, with a second studio now running in Sheffield.
Special thanks to Glass Canvas Directors Andrew and Bill for entrusting us to help evolve their business, ten years into its history. And to our creative collaborators Kate Van der Borgh – for the brilliant wordsmithery – and Alys Tomlinson – for amazing photography.