Abbey Road Institute
Helping an iconic cultural landmark train the next generation of musical icons
Brave and pioneering music needs a brave and pioneering identity.
Galya Bisengalieva is a Kazakh-British violinist, improviser, collaborator and leader of the London Contemporary Orchestra. The talented and innovative young musician has conceived and launched a new contemporary classical music imprint, Nomad Music Productions. Nomad’s ambition is to methodically broaden the parameters of contemporary classical music. Its releases are rooted in a deep knowledge of the classics but not bound by them, making use of electronics and technology as well as unconventional collaborations. Galya approached us to help launch the label. To do so, we took Nomad’s genre-busting approach to heart, creating a fluid and shape shifting identity, centred around a truly ‘nomadic’ logotype which roams freely across digital screens and printed surfaces. Wherever Nomad goes next, it promises to be an exciting journey.
“It’s been a real pleasure working with Baxter & Bailey on finding Nomad’s brand identity and vinyl packaging design. There is so much music being released at the moment and it’s really important for new releases to stand out from the crowd on streaming services and vinyl shops. I feel we have achieved this with the first three releases and can’t wait to see what the team come up with next.”
We love working with pioneers at Baxter & Bailey, so special thanks must go to Galya Bisengalieva for inviting us to help establish a visual identity for this pioneering label. Our ears have been well and truly opened!