Baxter & Bailey - Ravensbourne University London

Ravensbourne University London

Brand strategy and brand identity

Ensuring that a creative education trailblazer is ready to step up to the next level.

Ravensbourne has been a creative education trailblazer since it was founded in 1952. It lists David Bowie, Stella McCartney and Dinos Chapman amongst its stellar alumni. Moving to a purpose-built site on the Greenwich peninsula in 2010, the college was granted University status in 2018. Which is where we came in. Our assignment was to help Ravensbourne align its brand identity with a new brand strategy in order to better reflect this new, elevated institutional status. Following a comprehensive brand audit, we subtly but significantly evolved the University’s existing identity, bringing a greater degree of impact, flexibility and consistency. And following consultation with University staff, we expanded the brand identity guidelines, giving marketing and design teams the tools to be more creative, expressive and bold.

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Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London

“Working with Baxter & Bailey has been a delight. The BB team promised me that they wouldn’t change anything – but that they would change everything. They weren’t wrong. They’ve given the brand identity the energy and vigour we were looking for, with some seemingly subtle but very important and impactful changes.”

  • Jennie Stewart
  • Head of Marketing and Communications
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London

“We have a large group of very demanding stakeholders in a design focused university – a potentially very daunting proposition. Baxter and Bailey were completely unphased; they were consultative and collegiate in their approach, and that has really made a difference at every step in this process.”

  • Jennie Stewart
  • Head of Marketing and Communications
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London

Impact

The newly evolved brand identity was launched to the current student body of 2,115 undergraduates in May 2018. Our expanded brand guidelines and improved brand toolkit are already allowing in-house marketing and design teams to work more efficiently and effectively.

Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London
Baxter & Bailey - Ravensbourne University London

Acknowledgements

Thanks to the Ravensbourne senior leadership team – including Professors Linda Drew and Lawrence Zeegen and Maddie McGowan – for inviting us to help them reflect this significant moment in Ravensbourne’s history, and to Jennie Stewart for being a tireless and pragmatic conduit for so many significant stakeholders. And not forgetting our regular, award-winning photographic collaborator Alys Tomlinson. Amazing shots, as ever.