Brave and pioneering music needs a brave and pioneering identity
Ensuring a bright future for a pioneering brand.
Australian innovator Sunglass Fix is a company with a conscience, saving thousands of pairs of sunglasses from landfill every year. Using pioneering technology, they offer their customers an alternative to throwaway culture, delivering custom-cut replacement sunglass lenses for any frame, anywhere in the world. Our brief was to ensure Sunglass Fix stayed ahead of an increasingly crowded and competitive marketplace. Beginning with strategy, we clarified their vision, values and positioning, developing a suite of marketing messages to reflect that renewed strategy. We then redesigned all elements of their brand identity, from new colourways and typography to animation styles and product photography. In line with their low-impact credentials, we developed a mailable, low-cost, recyclable packaging solution (with a little bit of theatre built in). And our social marketing campaign – featuring some wry, hand-drawn animation – brought humour to an often dry, serious sector. All in all, a scratch-free solution.
“Distance proved no challenge for creativity and from the get go Baxter & Bailey took onboard a challenging brief and didn’t disappoint. They navigated the delicate balance between strategy and design, delivering not only a brand evolution to set us apart, but a campaign to help reach the front doors of an international audience.”
Sunglass Fix customer,
“Your packaging is outstanding. Eco and beautifully produced – like buying an Apple product. Well done to your design team.”
Thanks to everyone in Byron Bay for inviting us to work with a like minded value driven company. Special thanks to Toby for staying up late as we got in early for a coffee fuelled catch up.