Brand strategy and brand identity
Applying the rule of three to help a new category player launch, grow and win.
Threefold are no normal media agency. Through creative thinking and precision planning they connect the holy trinity of retailers, brands and consumers. Using their own bespoke technology and in-depth market insight, they plan and manage campaigns, putting the right brands in front of the right shoppers and the right time. As a result, Threefold are market leaders in the ultra competitive world of shopper media. Our playful brand identity is based around the rule of three: the creative principle which states that things in threes are funnier, more satisfying, or more effective than other numbers. Rolling out this principle across the entire brand identity, we followed the rule of Threefold lock, stock and barrel.
Katie Streeter Hurle,
“Working with Baxter & Bailey was a brilliant experience. The process of developing our new brand identity was hugely enjoyable and we felt confident in their abilities from day one. They knew when to guide us and when to challenge us, and we can honestly say that they have articulated who we are and what we do better than we could ever have done ourselves.”
Since launching in January 2017, Threefold has become a market leader, experiencing rapid growth and scooping up major industry awards. Part of this success can be attributed to the way in which the entire business has embraced a category-challenging and often arrestingly playful brand identity.
Thanks to Joel, Sam, Katie and the Threefold crew for asking us to help shape the future of the Shopper Media Group, letting us loose on their two new start-up agencies.