University of Sussex
Reflecting the indie magazine revolution to turn a might-read into a must-read.
Falmer is the University of Sussex alumni magazine, named after the East Sussex village four miles north of Brighton where the University campus is located. Falmer engages with a global audience of more than 100,000, all of whom have a shared point of reference; their connection with the University of Sussex. Following a significant evolution of the University of Sussex brand identity last year, we were asked to redesign Falmer in order to reflect this refreshed branding in an elegant and creative way. Alongside a change in format and an increase in page count, we transformed the editorial design style of the publication, making it our mission to reflect the quiet revolution currently shaking up the world of independent magazines. Our ultimate goal was to help Falmer transition from a might read to a must read.
“For the re-launch of Falmer, we asked Baxter & Bailey to create an entirely new design approach which would take the publication from a traditional alumni offering to a high quality newsstand-style magazine with a wider appeal for our extremely diverse audience.”
“It has been a real pleasure working with the Baxter & Bailey team – a fun, collaborative and professional process which has culminated in a fresh new publication that we are really proud to call the University of Sussex magazine.”
Circulation in print and digital will reach over 100,000 alumni and friends of the University.
The printed magazine has been distributed to over 65,000 alumni in Europe, North America and the UK and the digital version made available to a further 34,300 alumni and friends across the globe.
Local distribution will see over 5,000 magazines made available across the University and in key outlets in the Brighton & Hove area.