Senior Designer

Job description for the role of Designer at:

Baxter & Bailey
The Colour Rooms
12 Richmond Parade
Brighton, BN2 9QD

This is a rare opportunity for an ambitious and enthusiastic Designer with a minimum of four years professional experience to further their career in a highly creative, successful and progressive Brighton-based creative agency.

If you’re an exceptionally creative designer, driven by big ideas and meticulous craft, and looking to work for a purpose-led design agency in one of the UK’s most dynamic, creative and digitally ambitious cities, this one is for you.

Baxter & Bailey is a creative agency. We’re a digitally focused, multi award-winning and ethically conscious team of nine. Our reputation for design excellence is well established, both in the UK and overseas. And did we mention that our studio is a brisk ten minute walk from Brighton’s bustling seafront?

If you are motivated by the concept of design-for-good and have the relevant skills and experience – alongside being bright, meticulous, keen to learn and fun to work with – then we want to hear from you.

Brighton-based. Flexible terms. Salary range from £36,000 to £38,000 per annum, dependent on experience.

The company

Founded by Matt Baxter and Dom Bailey in 2012, we’re currently a team of nine people specialising in the areas of brand strategy, brand identity, brand communications and brand environments. We work for all kinds of clients in all kinds of sectors, but we’re perhaps best known for our work in arts and culture, charity and non-profit, higher education and publishing. Our clients include Royal Mail, NSPCC and Oxford University Press.

We’re here to do the work we believe in, for clients we admire. For us, that means brand-focused design and digital communications that make a tangible difference to audiences and a positive impact in the world.

We’ve been around long enough to know that really great things only happen when both studio and client share an ambition to create something of lasting value. The point is to do work that matters. Work you care about. Work you can look back on and feel proud of. If this sounds like you, we want to hear from you.

Job description and person specification: Guidance

This job description and person specification provides an overview of the role, responsibilities and the essential skills and experience required. It is not an exhaustive list of tasks.

The person specification provides a detailed list of the skills, knowledge, experience and attributes required to do the job.

Please provide detailed evidence and examples of how you meet the person specification in your written application. Feel free to list each one and provide relevant details of how you meet these requirements. Please also include a cross section of work from your portfolio. We’d like to see portfolio work supplied as PDFs, under 10MB in size and 30 pages or less.

In addition to your CV, we very much want to understand why you want to work for Baxter & Bailey and how you will help us.

Job description

Key responsibilities:

Design (80%):

This post-holder has a key part to play in the design capability and reputation of our agency. They will need to be:

  • highly skilled in a broad range of design disciplines but especially those of brand identity programmes and brand development
  • an excellent communicator at a number of levels. They are a confident, articulate and able presenter. They are skilled in briefing designers and writing creative briefs, reports, internal communications and correspondence
  • ready to contribute with smart thinking and ideas for live projects and project proposals
  • constantly staying tuned in to the latest developments in the design world, and with a natural curiosity for the world at large
  • able to provide constructive, inspiring feedback to more junior designers and, as a result, their relations with them are open and collaborative. Confident to give them the freedom to experiment on challenging work
  • a digital native, able to work collaboratively with our Front End Developers to help translate great design concepts into exceptional user experience.

Project management (20%):

  • Communicate and collaborate effectively with our Account Director, 
 Creative Director and Design Director as part of a wider team
  • Professional and polite spoken and written communication with our team 
 and our clients
  • Able to easily build relationships with their clients and as a result, will be able 
 to develop relationships with them to help spot business opportunities.
Person specification



  • Mac literate and able to use Adobe Creative Cloud suite of software including InDesign, Photoshop, Illustrator, XD
  • Font management software such as Typekit and Font Book.


  • Proficiency in using Apple applications Pages, Keynote and Numbers
  • Familiarity with animation and video editing software, such as AfterEffects, Premier, FinalCutPro.
Project management


  • Professional, punctual and polite
  • Good time-management skills. The post-holder needs to be able to work across several projects simultaneously
  • Prioritisation skills
  • Good interpersonal skills and the ability to request support when appropriate
  • Good written and verbal communication skills with close attention to detail and accuracy being extremely important
  • Client experience e.g. contributing in meetings or presenting work
  • Active and engaged contribution to project planning and schedule planning
  • Mac OS fluent.


  • Familiarity with the development of inspiring creative briefs
Personal qualities and skills


  • Passionate about the design world
  • Committed to continued personal-development
  • Receptive to new ideas
  • Ability to work effectively independently and as part of a team
  • Confident in own ability but smart enough to request help when its needed
  • A strong eye for detail.


  • Articulate, approachable, sensitive and discreet
  • A natural collaborator and problem solver
  • An appetite to develop new creative and technical skills as well as existing ones, and capable of spotting opportunities to integrate learnings into live projects
  • Joined up thinking. You’re able to think steps ahead and anticipate potential issues that need to be communicated to the wider team at the earliest opportunity.
Creative character

From the written creative brief, I arrange and lead/contribute to brainstorms which encourage the team to explore and develop areas of raw thought in order to allow new ideas to evolve. I also explore with the team the best method of communicating the creative solution. I’m a digital native, fluent in the translation of great design concepts into I feedback regularly to the Creative Director and Design Director, and seek contributions from them. Once areas for development are agreed, I allocate them within the creative

team for exploration whilst working closely with the project team to ensure the creative solution fits the client brief. I select and brief illustrators, photographers, writers, animators and suppliers ensuring their costs fall within the allocated budget. I also assist the Creative Director, Design Director and Account Director in managing the way the team works on a day to day basis.

I share my creative knowledge and experience with the whole team.

Equality and Diversity

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about equality and diversity at Baxter & Bailey, please read our Equality and Diversity policy here.

What can I expect from others?


I can rely on the Creative Director and Design Director to support me throughout all my creative work and the team’s output. I understand that they are there to help me and actively seek their knowledge and insight at key stages and milestones within a project. Their aim is to help me ensure the team design work is the best it can be and to help further my design career.

I expect Designers to provide inspiration and repeatedly deliver design work to a high standard and efficiently. I expect Junior Designers and Work Placements to seek advice from me and designers within the team, I expect them to be a constant provider of new information and ideas.

Practical help and advice

I can rely on more experienced members of the company to help and advise me on more managerial matters (i.e. time management, team efficiency and creative direction).

Company culture and benefits

25 days holiday. Included within this: the entire studio closes over the Christmas period, including Christmas Eve. A days holiday on your birthday (or nearest working day to it).

Access to the company Pension Plan.

Season ticket travel loan if required.

An all team studio lunch is provided every two weeks where we all eat and 
chat together.

Our 180 initiative gives each team member on rotation 180 minutes (0.5 day) to leave the studio to do something inspiring, different or new. They share the experience with the rest of the team on their return to work.

We have two annual all-team parties. One in the Summer and one in the Winter. Recent parties have involved beach volleyball, boule tournaments, ice-skating, zip wires and curling. All our parties involve drinks, dinner with the optional invitation to gigs, dancing and the occasional karaoke sing-off.

Our Monday morning meeting aims to get the week off to an energetic start. We brew some coffee and talk about inspiring stuff we’ve seen or done or what’s hot in the world of design, art, culture and sport. We find it’s a great team-focused way to start the week.

Post-pandemic working

The pandemic has required us to constantly evolve our way of working. As a result, the entire team now adopt a flexible approach. At the time of writing, our studio is open and in use, but with limits on the number of people using the studio. We continually monitor this approach, in line with Government guidelines as well as our own levels of comfort. This means that all of the team currently work a mix of WFH and studio-based time. On average, this breaks down as 75% WFH and 25% studio-based time, though naturally this mix differs on an individual basis. We value our studio and the collaborative approach it supports, and are committed to an ongoing mix of locations as described above.


If you are interested in this opportunity please contact us expressing why you’d like to work with Baxter & Bailey to

Applications close at 6pm on Tuesday 23rd July 2021.

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