Do different

We’re committed to a different way of working. One that eschews convention and ensures innovation. These ten pledges embed difference in our culture, creativity and commercial conviction.

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Down with Dogma

Rigidity doesn’t work in a world that’s ever-shifting. That’s why these are heartfelt promises, not hard-faced rules. We’re dogged, not dogmatic. We promise to do different in everything we do.
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Our Services

Branding is our heartland. It’s where change happens. It’s both rigorously strategic and boldly creative. These are our award-winning brand specialisms.

Brand Strategy

We find your unique purpose, by asking the right questions, listening carefully to the answers and distilling the insights that emerge. The result of this simple exchange? Powerful ideas, clearly expressed.

  • Audits and research
  • Workshops, consultation and interviews
  • Brand architecture
  • Brand blueprints
  • Brand propositions
See our brand strategy work

Brand Identity

A great brand identity can change fortunes, win lifelong fans and even – in the right hands – change the world for the better. Like you, we take this responsibility seriously.

  • Brand identity system
  • Brand engagement
  • Brand guidelines
  • Brand toolkits
  • Tone of voice and messaging
  • Motion principles
See our brand identity work

Brand Communication

The ways in which a brand interacts with the world are innumerable. Whatever the medium, we help you to create stories that last.

  • Art direction
  • Brand activation
  • Brand expression
  • Campaign identity
  • Content creation
  • Motion design and video
  • Packaging and print
See our brand communications work

Brand Environment

Places and spaces offer a unique, tactile, sensory opportunity for brands to connect with audiences in truly meaningful, memorable ways. We help you to create joyful spaces.

  • Place-making and installations
  • Exhibition design and interpretation
  • Signage and wayfinding
  • Event branding
See our brand environment work

Our digital services

Strategically savvy. Technically adept. Detail-obsessed. Our in-house digital services bring bold creativity to life on-screen.

Digital strategy

Let's start with the why. We help you discover, challenge and define exactly what your digital project needs to be a resounding success.

  • Workshops
  • Audience profiling
  • Audits
  • Technical specification
  • Content strategy
  • Sitemaps
Digital strategy projects

UX, UI and design

Looking good is a given, but beneath that layer are the functions, architecture, and psychology that grab attention and keep it pinned.

  • Web design
  • User interface design
  • Usability testing
  • Component libraries
  • Prototyping
Digital design projects

Coding and development

Code is craft. Whatever your project, we develop it with the care, creativity and confidence to meet all the standards it should. And then some.

  • Front-end development
  • CMS development
  • Code-driven motion
  • Interactive experiences
  • Headless and static
  • Accessibility standards
Digital development projects

Digital delivery

Ready to launch? We can advise, upload, switch, repoint or handle the big reveal. And we'll have your back, long after the fireworks have faded.

  • Hosting consultancy
  • Launch strategies
  • Domain configuration
  • Performance optimisation
  • Security compliance
Digital delivery projects

Work with us

Talk to us about the ways in which we can use strategy, creativity and technology to positively impact your brand.

If you’d like to find out how we can work with you, here are a couple of easy ways to get in touch.

NEW BUSINESS
dom@baxterandbailey.co.uk
jo@baxterandbailey.co.uk

GENERAL ENQUIRIES
+44(0)20 3021 3830
studio@baxterandbailey.co.uk

Our Processes

01 - DISCOVERY & DEFINITION

Curious minds

Whether we’re creating a new brand or building a new website, this stage is all about discovering everything we possibly can about our client and their challenges and then defining the ways in which we’ll help to resolve them.

02 - DESIGN DEVELOPMENT

Free-range ideas

This stage is all about invention. It’s the leaping off point; from theory into creativity, from ideas into action. Our process here is always to generate a wealth of choice: ideas, options, routes and directions.

03 - DELIVERY

Flawless finish

Great ideas are nothing without skilful and carefully managed delivery. This stage is where we make sure that the bold solutions we’ve collectively arrived at are delivered in the most technically proficient, practical way.

Nicola CosensManaging Partner Propellernet

The whole team at Baxter & Bailey are an absolute joy to work with. From the initial meeting they were insightful and creative, gaining our trust straight off with a clear understanding of our vision from both a product and values point of view.