Brickworks
Helping to revolutionise, reinvigorate and reinvent a sector, brick by brick.
Estate agency isn’t necessarily a sector specialism with a pristine reputation. So when a new, ethical estate agency start up came to us looking for a name, strategy and identity, we jumped at the chance.
Sector
Architecture
What we did
Discovery & Definition
- Audits
- Consultation
- Workshops
- Interviews
- Brand strategy
- Brand blueprint
- Brand proposition
- Brand architecture
- Naming
Design Development
- Creative concepts
- Brand identity system
- Brand engagement
- Messaging and tone of voice
- Brand expression
- Content creation
- Print design
- Art direction
Delivery
- Brand guidelines
- Brand toolkits
- Tone of voice guidelines
- Brand activation
Context
An ethical estate agent? Yes, that stopped us in our tracks, too. But this ambitious new start up was absolutely for real, basing their new business on a set of pledges to be honest and transparent in all their dealings.
Solution
Our task in creating the Brickworks identity from scratch was to find a compelling way to communicate that truly distinctive positioning. Good old-fashioned bricks and building materials provided a solid foundation for the name, typeface and colour palette. While, in terms of overall look and feel, we went for a comfortable “no place like home” vibe.
Baxter & Bailey helped us establish our core principles, which in turn shaped the company voice and aesthetic. They created a visual style that reflected our ethos perfectly.
Impact
Since its launch, Brickworks has gone from strength to strength, growing its team, its geographical reach and its reputation along the way. The design principles we established from the start have stood the business in good stead, as it has evolved and adapted over time.
Special Thanks
Thanks to Ellie and Rex for asking us to be there with them at the very start of the Brickworks journey. It’s always an honour to see a brand we’ve helped to create become successful, winning clients and hearts along the way.
