Brighton & Hove Museums
Brand creation for a constellation of cultural destinations.
Centred around an iconic ampersand symbol, our unifying visual identity system allowed Brighton & Hove Museums to build recognition and reputation across its constellation of cultural destinations.
Sector
Arts & Culture
What we did
Discovery & Definition
- Audits
- Consultation
- Workshops
- Interviews
- Digital strategy
- Brand strategy
- Brand blueprint
- Brand proposition
- Brand architecture
- Site architecture
- Naming
Design Development
- Creative concepts
- Brand identity system
- Brand engagement
- Messaging and tone of voice
- Brand expression
- Content creation
- Digital expression
- Digital design, UI and UX
- Print design
- Art direction
- Signage and wayfinding
Delivery
- Brand guidelines
- Brand toolkits
- Brand activation
- Front end development
- CMS training
- Motion design and video
Context
The city of Brighton & Hove is famous for many things. Its vibrancy, open mindedness and creative spirit are all legendary. For some, the instantly recognisable domes of the Royal Pavilion – commissioned as a pleasure palace by the Prince Regent in 1787 – best represent this spirited city. The Royal Pavilion is itself part of a family of six destinations – five physical and one digital – collectively known as Brighton & Hove Museums. This family includes Brighton Museum & Gallery, Hove Museum of Creativity and the Booth Museum of Natural History.
It has been a complete pleasure to work with Baxter & Bailey on this project. They are a Brighton agency but with international standing. They brought great understanding, excellent project management and fabulous creative ideas to our project and organisation.
Solution
We helped to develop a name for this constellation of cultural destinations and created a unifying visual identity to help bring them together. Sitting at the heart of the identity is an ampersand logo: a fittingly inclusive, conjoining symbol, especially given that Brighton & Hove is the UK’s only city with an ampersand in its name. Our bespoke ampersand comprises six component parts, representing the six venues within the trust. Award-winning street photographer JJ Waller helped us to capture the spirit of the destinations and the thousands people who enjoy visiting them every day.
Baxter & Bailey have proven an exceptional partner for Brighton & Hove Museums. Working from first exploratory principles they have developed a bold and imaginative new brand identity, and a website that reflects some super-smart thinking in the user experience. I’m enormously pleased with what they have achieved.
Impact
A significant part of our project delivery was the flexible, scaleable website we designed, built and launched for Brighton & Hove Museums. The site now capably manages thousands of daily visitors, ticket bookers and cultural explorers.
Awards
Transform Awards
Bronze 2023
Transform Awards
Bronze 2023
Design Week Awards
Shortlisted 2023
Special Thanks
Thanks to Hedley, Kevin and the wonderful, welcoming teams at Brighton & Hove Museums. The opportunity to create a unifying, distinctive and vibrant identity for the cultural superstars of our home city was a dream project.
