Brighton People’s Theatre
Breaking down boundaries with bold branding and clear communications.
For an amazing grassroots arts organisation focussed on collaboration and co-creation, what better solution than an adaptable logotype that ‘co-creates’ its own messaging?
Sector
Arts & Culture
What we did
Discovery & Definition
- Audits
- Consultation
- Workshops
- Interviews
- Digital strategy
- Brand blueprint
- Brand proposition
- Brand architecture
- Site architecture
Design Development
- Creative concepts
- Brand identity system
- Brand engagement
- Messaging and tone of voice
- Brand expression
- Campaign communications
- Campaign identity
- Digital expression
- Digital design, UI and UX
- Print design
- Art direction
Delivery
- Brand guidelines
- Brand toolkits
- Tone of voice guidelines
- Brand activation
- Front end development
- CMS training
Context
Brighton People’s Theatre is a public arts organisation dedicated to breaking down barriers. Its aim is to transform the way we make theatre and how we tell our stories, and its ultimate goal is simple: theatre for all, theatre without boundaries. We were invited to help this amazing organisation to grow its reach, engage with new audiences and deepen its impact.
We’re beyond thrilled with our new brand identity. The Baxter & Bailey team worked incredibly hard to understand our organisation’s aims, ambitions and methodologies. And then they surprised and delighted us at every turn with their design ideas. We now have the tools to take our work to the widest audience possible.
Solution
We proposed a copy-led approach, where clarity was paramount. Working with copywriter Katy Hiles, we stripped away the art-speak often associated with cultural brands, designing a flexible typographic system where individual letters from the organisation’s name are used to create dynamic, expressive words and phrases.
Impact
Through flexible brand guidelines and a full website rebuild, Brighton People’s Theatre now have the tools to invite audiences to join in workshops, see shows, meet people and make some magnificent theatre. Curtain up. Come and play.
Special Thanks
Thanks to Artistic Director Naomi and General Manager Sarah for inviting us to help take the Brighton People’s Theatre to the next stage of its evolution. And thanks too to Katy Hiles for helping to shape the language used across all communications, so that it became jargon-free and beautifully engaging.
