Sunglasses Fix
Ensuring a bright future for a pioneering brand.
Sunglasses are notoriously accident prone. If you’re like us, you’ve dropped, scratched or broken your sunglass lenses and frames countless times. Luckily for all of us, a sustainable solution is here to help save the sunnies.
Sector
Consumer
What we did
Discovery & Definition
- Audits
- Consultation
- Workshops
- Interviews
- Brand strategy
- Brand blueprint
- Brand proposition
Design Development
- Creative concepts
- Brand identity system
- Brand engagement
- Messaging and tone of voice
- Brand expression
- Campaign communications
- Content creation
- Packaging design
- Art direction
Delivery
- Brand guidelines
- Brand toolkits
- Tone of voice guidelines
- Brand activation
- Motion design and video
Context
Australian innovator Sunglass Fix is a company with a conscience, saving thousands of pairs of sunglasses from landfill every year. Using pioneering technology, they offer their customers an alternative to throwaway culture, delivering custom-cut replacement sunglass lenses for any frame, anywhere in the world. Our brief was to ensure Sunglass Fix stayed ahead of an increasingly crowded and competitive marketplace.
Solution
Beginning with strategy, we clarified their vision, values and positioning, developing a suite of marketing messages to reflect that renewed strategy. We then redesigned all elements of their brand identity, from new colourways and typography to animation styles and product photography. In line with their low-impact credentials, we developed a mailable, low-cost, recyclable packaging solution (with a little bit of theatre built in). And our social marketing campaign – featuring some wry, hand-drawn animation – brought humour to an often dry, serious sector. All in all, a scratch-free solution.
Distance proved no challenge for creativity and from the get go Baxter & Bailey took onboard a challenging brief and didn’t disappoint. They navigated the delicate balance between strategy and design, delivering not only a brand evolution to set us apart, but a campaign to help reach the front doors of an international audience.
Your packaging is outstanding. Eco and beautifully produced – like buying an Apple product. Well done to your design team.
Impact
Thanks to some careful analysis of the sector, Sunglass Fix now stands out as a high quality, trusted alternative to its flashier, brasher competitors. And our lightweight, low impact packaging solution not only communicates Sunglass Fix’s sustainability credentials, but saves the business money on production and fulfilment too.
Awards
Design Week Awards
Nominated 2021
Special Thanks
Thanks to everyone in Byron Bay for inviting us to work with a like minded value driven company. Special thanks to Toby for staying up late as we got in early for a coffee fuelled catch up.
