Threefold
Applying the rule of three to help a new category player launch, grow and win.
In the visually busy, highly competitive shopper media category, we created a brand identity with the confidence to cut through by being simpler, clearer and wittier that the rest.
Sector
Professional Services
What we did
Discovery & Definition
- Naming
- Audits
- Consultation
- Workshops
- Interviews
- Brand strategy
- Brand blueprint
- Brand proposition
Design Development
- Creative concepts
- Brand identity system
- Brand engagement
- Messaging and tone of voice
- Brand expression
- Content creation
- Digital expression
- Print design
- Place-making and installations
Delivery
- Brand guidelines
- Brand toolkits
- Tone of voice guidelines
- Brand activation
- Brand guideline training
Context
Threefold is no normal media agency. Through creative thinking and precision planning they connect the holy trinity of retailers, brands and consumers. Using their own bespoke technology and in-depth market insight, they plan and manage campaigns, putting the right brands in front of the right shoppers and the right time. As a result, Threefold are market leaders in the ultra competitive world of shopper media.
Solution
Our playful brand identity is based around the rule of three: the creative principle which states that things in threes are funnier, more satisfying, or more effective than other numbers. Rolling out this principle across the entire brand identity, we followed the rule of Threefold lock, stock and barrel.
Working with Baxter & Bailey was a brilliant experience. The process of developing our new brand identity was hugely enjoyable and we felt confident in their abilities from day one. They knew when to guide us and when to challenge us, and we can honestly say that they have articulated who we are and what we do better than we could ever have done ourselves.
Impact
From modest start up, Threefold – and its parent brand SMG – has grown into a sector leader, working with the UK’s most recognised high street brands.
Awards
Transform Awards
Bronze 2018
The Drum Roses Awards
Finalist 2017
Special Thanks
Thanks to Joel, Sam, Katie and the Threefold crew for asking us to help shape the future of the Shopper Media Group, letting us loose on their two new start-up agencies.
