Selected work


The Royal Parks

Brand Identity

Sharing the joy of outdoor learning within London’s most recognisable parks.


Brand Identity

Framing a new future for a boldly ambitious agency.

Good Space

Brand Identity

A joyous brand identity that puts volunteering on the map.

New Scientist

Brand Campaign

Helping a vast US audience to believe in the power of the new.

Baxter & Bailey are one of those rare treasures who combine world-class creative with a brilliantly open, collaborative approach to development.

Ross Fraser

Director of Creative Development The Blair Partnership

J.K Rowling’s Stories

Digital Design & Build

A dazzling digital home to inspire and delight young readers.


Brighton & Hove Museums

Brand Identity

Brand creation for a constellation of cultural destinations.


Royal Mail – Queen

Brand Communication

Working with Royal Mail to immortalise rock’s most regal four-piece.

Cardiff Metropolitan University

Brand Campaign

Creating a contemporary campaign with a capital C.


  • Listen

    Co-founders Matt Baxter and Dom Bailey discuss their careers, influences and seven inch vinyl with Claire Blyth on the excellent My Life In Design podcast.

    Listen via Spotify here
  • Short read

    Our identity and website for next year's unmissable London Soundtrack Festival features in original rock indie NME.

    Read more via NME here
  • Awards

    Our brand identities for Oxford Revise and Oxford Readerful scoop up Gold, Silver and two Bronzes at the 2024 Transform Europe Awards.

    See all the winners here