AND-E website
Mobility insurance goes mobile, online
Almost as soon as our Europe-wide rebrand for AND-E was in motion, the digital work started on a new multi-lingual corporate website which would launch the brand to the public.
Sector
Professional Services
What we did
Discovery & Definition
- Consultation
- Workshops
- Digital strategy
- Site architecture
Design Development
- Creative concepts
- Digital design, UI and UX
- Brand expression
Delivery
- Front end development
- Motion design and video
- CMS training
- Installation
Context
AND-E was already on a journey with us to reimagine their entire brand, eyes firmly fixed on the future of mobility. This shone a very bright light on an already aging website however, so they asked us to make them a new one. Our mission was to create an entirely new code framework, use an open-source CMS and design a component-driven UI system to give them an online space which would match their status as a progressive global insurer. Movement, accessibility and clarity were our watchwords.
Baxter & Bailey showed a deep understanding of our brand objectives, expertly translating our vision into a modern, user-friendly website. Their creativity and technical expertise were evident every step of the way, enhancing the design and functionality while ensuring it met key accessibility and SEO standards.
Solution
Through consultation of workshops, interviews and research that stretched from London to Tokyo, we developed a confident new brand strategy that brought alignment and inspired a future focused identity. The concept of movement was key and influenced the wheel inspired logo, vibrant motion textures and a flexible graphic language of eccentric circles. AND-E now have the tools to lead the way in connected mobility insurance.
Impact
Multi-lingual, motion-rich and built to the highest standards, the site represented a massive digital leap forward for AND-E. An entire digital marketing process has started off the back of it, and it grows every day with valuable, engaging and accessible content. With its original destination far behind, the journey rolls on.
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Special Thanks
Thank you to the time-zone-spanning team of Andy, Giorgia and Pasquale. Not only have you trusted us with the future of connected mobility, but your expertise and enthusiasm was a joy to work with.