Bog Eyed Books
An award-winningly ingenious solution for comic crazy kids (and grown-ups too).
When it comes to effective, compelling brand identity, there’s one audience that’s more demanding, exacting and sophisticated than any other: the kids.
Sector
Education
What we did
Discovery & Definition
- Brand proposition
- Consultation
Design Development
- Creative concepts
- Brand identity system
- Brand engagement
- Brand expression
- Print design
- Art direction
Delivery
- Brand guidelines
- Brand toolkits
- Brand activation
- Motion design and video
Context
Bog Eyed Books is the brainchild of renowned children’s book author and cartoonist Gary Northfield and his Wing Commander Nicky Evans. Gary and Nicky decided to create a platform to service the current boom in British comics for children. The newly launched imprint aims to publish both established and emerging writers and illustrators.
We love it! Baxter & Bailey win the Clever Old Stick Award. Wahoooo!
Solution
With a gift of a name, the logo almost designed itself. It appears on all Bog Eyed Books titles and is a strong and consistent presence across digital channels too. It has been designed to appeal primarily to the publisher’s key audience: comic-crazy kids.
Impact
Starting with just one initial book release in its first year of operation, Bog Eyed Books has gone on to publish graphic novel collections from some of British comics’ brightest stars. And, to cap off a lovely project, we were thrilled to receive a rare-as-hen’s-teeth D&AD Award for the logo design.
Awards
D&AD
Wood Pencil 2017
Special Thanks
Huge thanks to Gary and Nicky for inviting us to be part of this brilliant and much-needed project, right from the start. And to the D&AD Awards jury for giving us our first D&AD pencil.
