Quietroom website
A new online home for a financial communications pioneer
A transformative, engaging website that balances beautifully between professional and personable.
Sector
Professional Services
What we did
Discovery & Definition
- Consultation
- Audits
- Workshops
- Digital strategy
- Site architecture
Design Development
- Creative concepts
- Digital design, UI and UX
- Digital expression
Delivery
- Front end development
- CMS training
- Installation
Context
Quietroom is different. For over 20 years they’ve led the way in making pensions, investment and insurance accessible to the people who need them. They’ve done this by changing the way financial services talk to their members and customers.
While their strategy, insight and copy was top-notch, their website was lagging far behind. They asked us to start from scratch, giving them a new online home which would be progressive, inspiring and reassuring. It also needed to be easy to update – and provide a foundation for future expansion.
Solution
Starting with a deep dive into strategy, we discovered how much valuable content was hidden, inaccessible or even broken within the legacy site. Working closely with Quietroom, we created an extensive content and site architecture which would help surface it all – helping users find what they need, and helping Quietroom take control of their content with a framework which would scale without losing its utility.
We developed a web design which not only focused on usability and clarity, but also celebrated the unique and charming personality of the Quietroom brand and their team. This was then translated into a powerful and performant CMS build that delivered it all with gusto.
Impact
The site was an immediate hit for Quietroom – it helped raise their industry profile, provided a base for marketing activity they could be proud of and drove a significant uptick in user engagement. The site continues to evolve as our collaboration continues, with new features flowing seamlessly into the flexible framework.
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