Brand strategy and brand identity
Giving a challenger business the tools to win hearts, minds and awards too
Helping to highlight social injustices faced by women, both in Brighton and around the world.
With women leading countries around the world, you may think that the work on women’s rights is done. Yet equality isn’t a reality for everyone: here in the UK, for every £1 a man earns a woman receives only 85p. For over 44 years, BWC has been helping women from all backgrounds, facing all kinds of issues, to live happier lives. Women dealing with bereavement or trauma, women who have been through homelessness or the criminal justice system, survivors of abuse or discrimination – they’ve welcomed them all. Our brand strategy work and resulting brand identity brings personality to their communications, suggests support, and highlights the social injustices women face. They’ve been continuing to make their mark ever since. We’re delighted that our work with BWC has been recognised in the design industry, picking up gold at the 2018 European Transform Awards for best brand evolution as well as a coveted 2018 D&AD pencil for Writing For Design.
“From the first moment I met Baxter & Bailey it was clear that they were going to be determined to understand the crucial nature of BWC in order to enable us to share it with our audiences. This is evident in the way our organisation’s core essence is now exemplified by our new brand identity. Throughout the process we have felt listened to and involved, and we are delighted to share the work that they have done and to reach a wider audience across Sussex.”
The new brand identity, toolkit and communication templates are already enabling BWC to get closer to their funding target by helping to make on-going fundraising and marketing more efficient and higher impact: both vital requirements for this small and dedicated team.
Special thanks to Lisa Dando and the BWC board for their willingness to take this bold step towards a brave new brand identity. And to our very own Sam Watts, web developer extraordinaire, for the build and launch of his first Baxter & Bailey web project.