AND-E
Making every journey simpler, safer and smarter.
With a mission to redefine motor and mobility insurance and a commitment to build a connected society – AND-E is not your typical insurer.
Sector
Professional Services
What we did
Discovery & Definition
- Consultation
- Workshops
- Interviews
- Brand strategy
- Brand blueprint
- Digital strategy
- Site architecture
Design Development
- Creative concepts
- Brand identity system
- Messaging and tone of voice
- Digital design, UI and UX
- Brand expression
Delivery
- Brand guidelines
- Brand toolkits
- Front end development
- Motion design and video
- CMS training
Context
Insurtech is a fast growing sector with many startups entering the commercial arena. On the outside, AND-E was faced with the challenge of growing its visibility and reputation in this younger, dynamic, fast paced and increasingly competitive market place. On the inside, AND-E needed to appeal to discerning employees who value purpose over salary and where there a company name had eighteen pronunciations. On both sides it became clear that a compelling, aligned and future focussed identity was the missing connection.
Baxter & Bailey took the time to understand the culture at AND-E, which made such a difference in shaping a brand strategy that feels authentic and fits the needs of an international business like ours. They were a pleasure to work with - collaborative, insightful, and passionate about what they do. We couldn’t have done it without them.
Solution
Through consultation of workshops, interviews and research that stretched from London to Tokyo, we developed a confident new brand strategy that brought alignment and inspired a future focused identity. The concept of movement was key and influenced the wheel inspired logo, vibrant motion textures and a flexible graphic language of eccentric circles. AND-E now have the tools to lead the way in connected mobility insurance.
We now have the tools and inspiration to roll out our brand confidentially across our European markets. Baxter & Bailey’s creativity brought the strategy to life whilst their professionalism made the entire experience seamless and truly enjoyable. The results speak for themselves.
Baxter & Bailey showed a deep understanding of our brand objectives, expertly translating our vision into a modern, user-friendly website. Their creativity and technical expertise were evident every step of the way, enhancing the design and functionality while ensuring it met key accessibility and SEO standards.
Special Thanks
Thank you to the time-zone-spanning team of Andy, Giorgia and Pasquale. Not only have you trusted us with the future of connected mobility, but your expertise and enthusiasm was a joy to work with.
