London Soundtrack Festival
Celebrating sound on screen with the help of London's most iconic venues.
This new annual festival champions and celebrates the creative art of the soundtrack, in all of its forms across film, television and games.
Sector
Arts & Culture
What we did
Discovery & Definition
- Audits
- Naming
- Site architecture
Design Development
- Brand identity system
- Campaign identity
- Campaign communications
- Digital design, UI and UX
- Digital expression
- Print design
- Event branding
Delivery
- Brand toolkits
- Brand activation
- Front end development
- Motion design and video
- Artwork
Context
London is one of the most important centres for soundtracks in the world, with its legendary studios, musicians, facilities and leading creative artists from across all music disciplines. Which makes it all the more remarkable that the art of the soundtrack has no dedicated festival in London. Until now. Enter broadcaster, producer and musician Tommy Pearson, who – with the help of co-founder and President Svitlana Gunning – has taken matters in hand, launching an annual, London-wide celebration of soundtracks, honouring the artists who create them, the conductors who bring them to life and the musicians who perform them.
Solution
Cinema screens, television screens and gaming screens: we experience soundtracks via screen-based media and formats. So naturally, we found our answer on-screen, developing a kinetic, shape-shifting grid of screen formats. These flexible, fluid screen-inspired grids are used to hold a variety of content, from typography and colour to still imagery and video. Appropriately for a celebration of sound in motion, this is a brand identity solution with motion at its heart. As a bonus track for keen-eyed soundtrack fans, the festival logotype contains a hidden nod to their favourite acronym.
Impact
The flexible, lightweight and highly accessible website we designed and built for the festival has ensured that audiences and fans had access to tickets and information as the festival line-up was announced. And the confident, kinetic identity system helped to bring onboard a raft of iconic venues and project partners, from the Southbank Centre, BFI and Roundhouse to the Barbican, Cadogan Hall and Wigmore Hall.
This is a lifetime's ambition. I've spent my whole life immersed in film music, live music, working with film composers, producing concerts... our festival brings all that together. This wonderful branding articulates the excitement, diversity and beauty of the soundtracks we're celebrating perfectly.
Music is the spiritual soul of cinema, television and video games. It inhabits our hearts, minds and dreams. We’re buzzing to be working with the London Soundtrack Festival to bring this very exciting new festival to audiences.
Special Thanks
We’ve known the indomitable Tommy Pearson since our very earliest brand projects with the London Symphony Orchestra, many many years ago. So to be asked to help Tommy realise this dream project was a thrill, an honour and a pleasure. Here’s to the soundtrack, the music of our lives!